BBA. Business Consultant | Business Development Advisor | Council Member

I have been working in the bicycle industry for years, and I am passionate about creating value for customers, partners, and stakeholders. 

My core competencies include retail business management, new business development, and key account management.
I have a proven track record of expanding the product portfolio, increasing the market share, and strengthening the relationships with key accounts and suppliers.

I also leverage my expertise in the bicycle industry to contribute to the Gerson Lehrman Group as a council member, sharing insights and knowledge with leading companies and investment firms.

My mission is to inspire and empower partners to achieve excellence and innovation

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As a Business Development Consultant, I had the pleasure of partnering with Niche Mobility, an innovative company developing an ebike motor (ADTS).
We implemented strategies to enhance their market presence and foster meaningful industry connections,

Challenges:

Niche Mobility, while at the forefront of ADTS , faced challenges in:
- Market Communication: Effectively communicating the unique benefits of their ADTS technology to a broader industry audience.
- Industry Engagement: Establishing robust partnerships critical for growth and innovation.
- Brand Visibility: Maximizing their impact at major industry scope

Strategies Implemented:

- Tailored Communication Plan: Crafting a compelling narrative around the unique aspects of ADTS.
Developed a multi-channel communication plan targeting key industry players and media outlets, emphasizing the innovative features and potential of ADTS technology.

- Industry Partnerships: Forge strategic alliances with leading companies and influencers within the mobility sector.
Identified and engaged potential partners through targeted outreach and personalized engagement strategies, focusing on long-term benefits and shared value propositions.
Secured several key partnerships that facilitated technology exchange, co-marketing opportunities, and collaborative R&D initiatives.

The collaboration resulted in a significant uplift in Niche Mobility’s industry standing and market readiness. The communication strategy enhanced their market footprint, while strategic partnerships led to advances in technology, amplifying their visibility and business prospects.

Conclusion:
My journey with Niche Mobility exemplifies the power of strategic planning and partnership.
As we continue to break new ground, the focus remains on sustaining momentum through innovative strategies and robust industry collaborations.

Consultancy project with Berria Bikes, a leading innovator in the cycling industry! This collaboration has been a fantastic journey, and I'm eager to highlight some of the key achievements:

Market Analysis: We conducted an in-depth market analysis to identify emerging trends and opportunities. This included a comprehensive review of consumer preferences, competitive landscape, and growth areas.

Strategic Planning: Developed a sales and marketing strategy tailored to Berria's unique value proposition. This strategy focuses on enhancing brand visibility, expanding market reach, and driving customer engagement.

 Sales Optimization: Implemented data-driven approaches to streamline sales processes and boost performance. By leveraging analytics, we identified key metrics and actionable insights that are already showing positive results.

Digital Transformation: Embraced cutting-edge digital marketing techniques, including social media campaigns, influencer partnerships, and SEO optimization. These efforts are aimed at amplifying Berria's online presence and connecting with a broader audience.

 Innovation & Product Development: Provided guidance on product innovation, aligning new developments with market demand. This ensures Berria continues to deliver top-quality, high-performance bikes that resonate with cycling enthusiasts worldwide.

I am incredibly proud of the progress we've made and the positive impact this project will have on Berria Bikes' future growth.

A big thank you to the Berria team for their collaboration and dedication!

Stay tuned for more updates as we continue to pedal towards success! 🚴‍♂️🚴‍♀️

The program begins with an in-depth assessment of DNAK’s current market position, product evolution, and key challenges. By analyzing competitor insights and customer feedback, we map out the key opportunities and strategic priorities for the brand.

Understanding the market is crucial for success. conducting a detailed competitor benchmark, analyze growth projections, and identify customer segments that are most relevant for DNAK.

Defining the right sales channels, pricing, and commercial strategy is essential for scalability. We explore different distribution models, including D2C (Direct-to-Consumer), B2B, and hybrid approaches, and craft a strategy that aligns with DNAK’s business objectives.

A strong brand identity differentiates a business in a competitive market. This session focuses on defining DNAK’s branding concept, refining visual identity, and shaping the brand’s digital marketing strategy.plan